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Understanding and applying the principles of marketing is essential for success in any area of business. Marketing is a discipline which should cover the complete business operation and not be confined to just one department.

This programme addresses the principles of marketing and how they relate to other business disciplines. Delegates will learn how marketing can be used to improve efficiency and profitability of an organisation.

Marketing training from SPA Training Development provides delegates with the personal resources they need to make a difference to the marketing effort of their company, contributing to the basic premise of the marketing function - profitably satisfied customers.

By leading delegates through the elements of marketing from research through segmentation to production of a marketing plan they will learn how marketing activity should be co-ordinated across a business. The training can be tailored for people from all disciplines in a business.

Through our sister company SPA Professional Academy we are able to offer Marketing Qualifications from the Chartered Institute of Marketing. Please click here for details SPA Professional Academy


What is Marketing?

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Marketing Information

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The Marketing Mix

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Marketing Segmentation

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Marketing Planning

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"The object of a business is not to make money. The object of a business is to serve its Customers. The result is to make money." - John Frazer-Robinson